SERVICES · FOUR STAGES, TWO PEOPLE
Brand and web for deep tech.
Most studios sell one of these and subcontract the rest, which is why the brand and the site stop matching about six weeks after launch. We do all of it, which is also why we only take a few projects at a time.
IN ONE SENTENCE
APP/ART builds the positioning, the identity and the website of a funded deep tech company as one package of four stages, done by two senior people, for one price fixed in writing.
See pricing€28,000 TO €40,000FULL ENGAGEMENT
8 TO 12 WEEKSFIRST CALL TO LAUNCH
2 SENIOR PEOPLENO JUNIORS
One building, four stages.
SOLD TOGETHER
01 · FOUNDATION
Brand Foundation
We settle the claim first: what your product does that competitors do not, who it is for, and the language that survives contact with your investors, your customers and anyone who has to sign it off.
WHAT YOU GET
- Brand archaeology
- Market intelligence
- Competitor audit
- Audience profiles
- Positioning
- Naming
- Messaging architecture
- Tone of voice
- Investor narrative
4.80
OUT OF 7 FOR THE AUTHOR OF THE PLAIN VERSION, RATED FOR INTELLIGENCE. THE ORIGINAL: 4.26OPPENHEIMER, 2006 · 85 STUDENTS · A MODEST EFFECT
02 · STRUCTURE
Visual Identity
A procurement engineer, a programme manager or a partner at a fund decides whether you are a company or a lab group fast, and they decide it visually.
WHAT YOU GET
- Logo and marks
- Colour and typography
- Art direction
- Illustration
- Motion
- Guidelines and templates
67.6%
OF US SENATE RACES WON BY THE FACE JUDGED MORE COMPETENT IN ONE SECONDTODOROV ET AL., SCIENCE, 2005 · 843 PARTICIPANTS · FACES, NOT COMPANIES
03 · FINISHED
Web Design
Every page built around one thing you need a visitor to do: book a demo, read the docs, start a trial.
WHAT YOU GET
- Information architecture
- Conversion architecture
- Design system
- Marketing site
- Landing pages
- UX and prototyping
- Framer or custom build
- Accessibility pass
1 of 45
FUNDED DEEP TECH SITES HAD A WORKING EMAIL FOR A NAMED PERSONOUR AUDIT, SEPTEMBER 2026 · 45 SITES
04 · UNDERNEATH
SEO and AI visibility
Heading structure, metadata, schema, sitemap and speed done at build time rather than bolted on later.
WHAT YOU GET
- Heading structure
- Metadata and share cards
- Structured data
- Sitemap and robots
- Speed
- The written specification, in the full engagement
+123%
PROBABILITY OF A MOBILE BOUNCE AS LOAD TIME GOES FROM 1 S TO 10 SGOOGLE AND SOASTA, 2017 · A MODEL, FROM AN INTERESTED PARTY
Two ways to buy it.
PAGES, DRAWING AND BUILD DECIDE WHERE YOU LANDALL FOUR STAGES
Full engagement
€28,000 to €40,000
All four stages. A site of 24 to 30 pages, the search and AI visibility specification and the pitch deck.
SITE24 to 30 pages
SEARCH AND AI VISIBILITY SPECIFICATIONIncluded
PITCH DECKIncluded
A SMALLER SITE
Identity and site
€18,000 to €26,000
Brand foundation, visual identity and a site of up to 14 pages. SEO built in. No written specification and no pitch deck.
SITEUp to 14 pages
SEARCH AND AI VISIBILITY SPECIFICATIONNot included
PITCH DECKNot included
One fixed price, in writing, before we start. If the budget is smaller, we reduce the scope, never the rate.
What each option includes, line by lineRead before written.
THE PROCESS · FIVE STEPS
01
30 MIN
Book a call.
We learn your product. You learn how we work, and who does it.
02
48 HOURS
A fixed quote.
What we found, what we would do, the page count, the cost and the timeline. One number, in writing.
03
BEFORE DESIGN
Narrative first.
We read before we write: the papers, the patents, the spec sheets and whatever you have presented at a conference.
04
LIVE FILES
Design and build.
We work live in shared files, so feedback happens as we go instead of arriving in one lump at the end.
05
100% YOURS
Handover.
Source files, assets and full rights transfer on final payment. No licensing, no lock-in.
Step one takes thirty minutes.
Book a 30 minute callWho does what.
THE TWO PEOPLE ON THE FIRST CALL ARE THE TWO DOING THE WORK
BRAND AND STRATEGY
Tony Bocoya
Leads Brand Foundation and Visual Identity. Supports Web Design with the art direction of the site, so the brand and the pages still match after launch.
- 01Brand FoundationLEADS
- 02Visual IdentityLEADS
- 03Web DesignSUPPORTS
- 04SEO and AI visibility
TECHNICAL AND DEVELOPMENT
Guille Barcia
Leads Web Design, SEO and AI visibility, and the handover.
- 01Brand Foundation
- 02Visual Identity
- 03Web DesignLEADS
- 04SEO and AI visibilityLEADS
On a real company.
SEQANA · A PROPOSAL, NOT A COMMISSIONAll four stages, run on one company.
Seqana did not ask for this work and has not reviewed or approved it. We publish it to show how we work.
Read the Seqana case17
PAGES OF THE LIVE SITE MEASURED10
SITES PLACED ON A COLOUR WHEEL88
VARIABLES AND 81 COMPONENTS8
PAGES DESIGNED · A SITE OF 23 SPECIFIED15
BRAND SURFACESFAQS
What founders ask about the package.
NOT ANSWERED HERE?
tony@appart.giNo. The four stages are sold together, because a brand and a site made by different teams stop matching soon after launch. If the budget is smaller, the smaller option is identity and site: €18,000 to €26,000, up to 14 pages, with SEO built in and no pitch deck.
The page count and two deliverables. The full engagement is a site of 24 to 30 pages, with the written search and AI visibility specification and the pitch deck. Identity and site is up to 14 pages, with SEO built in. Both include the research, the positioning, the verbal identity, the full brand system and the design system.
Because each one decides the next. The claim decides what the identity has to say. The identity decides what the pages look like. The pages decide what a search engine and a language model receive. Done in another order, the later work gets redone.
Two people, and you meet both on the first call. Tony Bocoya leads brand foundation and visual identity. Guille Barcia leads web design, search and the handover. There are no juniors, and we do all of it ourselves.
Your published material and one person. We read the papers, the patents, the spec sheets and whatever you have presented at a conference. After that it is a thirty minute first call, one working session on positioning, a review at the end of each of the first three stages, and a call each week. Your technical lead decides what the company claims and checks that what we wrote is true.
SITE TEARDOWN
Send your site. We name the first fix.
One line about where you are going is enough. The reply comes back in writing. No call needed.
Or book a 30 minute call
