SECTORS · SEVEN OF THEM, A PAGE EACH

Seven sectors. One problem.

Deep tech is not one audience. Each sector has its own buyers, its own proof and its own vocabulary. Start with yours.

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IN ONE SENTENCE

APP/ART builds the positioning, the identity and the website for funded companies in seven deep tech sectors, each written for the people who check that sector's suppliers before anyone signs.

Before anyone signs, somebody checks.

ENGINEERS OF ALL INDUSTRIES, NOT ONE SECTOR
60%OF THE BUYING PROCESS, ONLINE, BEFORE TALKING TO A SUPPLIER · N = 792
73%USE SUPPLIER WEBSITES AS A SOURCE · N = 1,002
79%VALUE A DATASHEET. A CASE STUDY: 25% · N = 1,018

SOURCE: TREW MARKETING AND GLOBALSPEC, 2025 · A MARKETING AGENCY AND A MEDIA COMPANY

In one 2025 survey, engineers said they complete 60 percent of a purchase online before they talk to a supplier. The content they valued most was the datasheet, at 79 percent. The case study scored 25. Each sector page starts from what that sector's checkers look for.

The same four stages for every sector

Sector by sector.

SEVEN STUDIES, ONE PER SECTOR · EVERY SOURCE NAMED
SECTOR 01 OF 07

Space and aerospace

Flight heritage, test data and programme partners, told so procurement and investors read the same story.

WHAT WE MEANSATELLITES · LAUNCH · EARTH OBSERVATION · PROPULSION · IN-ORBIT SERVICES · DRONES AND EVTOL
ON THE DRAWING · JAMES WEBB SPACE TELESCOPE
01PRIMARY MIRROR · 18 SEGMENTS
02MOMENTUM FLAP
03SUNSHIELD · 5 LAYERS
04SECONDARY MIRROR
5 to 16
PEOPLE IN A B2B BUYING GROUP, ACROSS UP TO FOUR FUNCTIONSGARTNER, 2025 · 632 B2B BUYERS
CHECK 01 · ARE YOU ON THE SUPPLIER LISTRead the sector
SECTOR 02 OF 07

Robotics and automation

The machine doing the job, in the terms a plant manager signs off: cycle time, payload, uptime.

WHAT WE MEANINDUSTRIAL · WAREHOUSE · LAB · AGRICULTURAL AND CONSTRUCTION · HUMANOIDS · MACHINE VISION
ON THE DRAWING · ROBOT JOINT ACTUATOR
01OUTPUT FLANGE · 8 × M8 ON PCD 42
02CIRCULAR SPLINE · 12 × M4 ON PCD 75
03FRAMELESS TORQUE MOTOR · STATOR
04ABSOLUTE ENCODER · CODE DISC
22 of 30
PICKED THE JAR THEY KNEW, EVEN WHEN IT HELD THE WORSE PRODUCTHOYER AND BROWN, 1990 · A TASTE TEST WITH STUDENTS
CHECK 01 · THE SAFETY STANDARD, 2025 EDITIONRead the sector
SECTOR 03 OF 07

Quantum, photonics and semiconductors

Physics made legible to investors, partners and the engineers who will integrate it.

WHAT WE MEANQUBITS · LASERS · SENSORS · CHIPS · PACKAGING
ON THE DRAWING · DILUTION REFRIGERATOR
0150K FLANGE · ≈40 K
02STILL
03MIXING CHAMBER FLANGE · BELOW 10 MK
04SAMPLE PLATE
54.6%
OF CREDIBILITY COMMENTS BY NON-EXPERTS CITED DESIGN. BY EXPERTS, 16.4%CONSUMER REPORTS AND STANFORD, 2002 · 2,684 PEOPLE · FINANCE SITES
CHECK 01 · IS THE PATH PLAUSIBLERead the sector
SECTOR 04 OF 07

Energy and climate hardware

Pilot results and bankable numbers, clear enough for utilities, offtakers and project finance.

WHAT WE MEANBATTERIES · FUSION · HYDROGEN · GRID · CARBON CAPTURE · NUCLEAR · GEOTHERMAL
ON THE DRAWING · SPARC TOKAMAK
01TOROIDAL FIELD MAGNET · 1 OF 18 · REBCO
02CENTRAL SOLENOID · 8 HTS MODULES
03PLASMA · R0 1.85 M · a 0.57 M
04MAGNETIC AXIS · 12.2 T
40 bp
OFF THE COST OF DEBT, ROUGHLY, FOR ONE STANDARD DEVIATION MORE BRAND EQUITYREGO, BILLETT AND MORGAN, 2009 · 252 FIRMS · CONSUMER MARKETS, NOT B2B
CHECK 01 · THE READINESS LEVELRead the sector
SECTOR 05 OF 07

Advanced materials and manufacturing

Properties and process turned into a reason to switch, for the engineers who specify.

WHAT WE MEANADDITIVE · COMPOSITES · COATINGS · NEW MATERIALS · METROLOGY · INDUSTRIAL SENSORS
ON THE DRAWING · MPCVD REACTOR
01RECTANGULAR WAVEGUIDE · 2.45 GHZ INPUT
02QUARTZ DOME · 12 CM FUSED SILICA
03PLASMA · 180 TO 240 TORR, CH4 IN H2
04SINGLE CRYSTAL SEED · 1050 TO 1150 °C
$112
MORE ON $1,000 AFTER ONE DAY FOR SHARES WITH EASY-TO-SAY NAMESALTER AND OPPENHEIMER, 2006 · NYSE, 1990 TO 2004 · THE EFFECT FADES
CHECK 01 · THE NUMBER OF TESTS BEHIND A VALUERead the sector
SECTOR 06 OF 07

Scientific instruments and lab technology

Specifications and applications, organised the way a lab manager compares instruments.

WHAT WE MEANINSTRUMENTS · MICROSCOPY · SEQUENCING HARDWARE · LAB AUTOMATION · RESEARCH SOFTWARE BOUND TO HARDWARE
ON THE DRAWING · ORBITRAP
01CENTRAL ELECTRODE · R1 6 MM
02OUTER ELECTRODE · R2 15 MM · LOWER HALF
03ION PACKET · AXIAL OSCILLATION
04INJECTION SLOT · ABOUT 0.8 × 5 MM
r = 0.71
BETWEEN HOW AN INTERFACE LOOKED AND HOW USABLE PEOPLE RATED IT AFTER USE. REAL USABILITY HAD NO EFFECTTRACTINSKY, KATZ AND IKAR, 2000 · 124 STUDENTS · AN ATM INTERFACE
CHECK 01 · WHO USES IT, AND WHO PAYS TO RUN ITRead the sector
SECTOR 07 OF 07

Automotive technology suppliers

Capability, quality systems and programme readiness, in the order an OEM buyer checks them.

WHAT WE MEANSENSORS · LIDAR · BATTERY SYSTEMS · CHARGING · AUTONOMY STACKS · E-MOTORS · SUPPLIERS AND SPIN-OUTS, NOT OEMS
ON THE DRAWING · BYD SUPER E-PLATFORM DRIVE UNIT
01SIC INVERTER · CHIPS RATED 1500 V
02ROTOR · 30,000 RPM
03SINGLE MOTOR · 580 KW
04INPUT PINION
50 ms
WAS ENOUGH: RATINGS AT 50 MS MATCHED RATINGS AT 500 MS, r = .947LINDGAARD ET AL., 2006 · 40 PEOPLE, 50 HOMEPAGES · VISUAL APPEAL
CHECK 01 · DOES THE PROOF OF CONCEPT REACH PURCHASINGRead the sector

OUR OWN AUDIT · 45 SITES, SEPTEMBER 2026

One pattern in all seven.

Every sector we audited has sites that name no human being anywhere. Samples run from four to ten companies each, so read the pattern, not the ranking.

Read the study

SITES THAT NAME NO HUMAN BEING ANYWHERE

Space3 OF 10
Robotics4 OF 8
Quantum and photonics1 OF 5
Energy hardware3 OF 8
Advanced materials2 OF 5
Scientific instruments1 OF 5
Automotive technology1 OF 4
FAQS

Not on the list.

NOT ANSWERED HERE?

tony@appart.gi

Sometimes. The seven are where we read sites every week. If your product is physical or bound to a lab, and your founders are scientists or engineers, send the site and we will say whether we are the right studio.

Yes, we can consider it. AI that runs in the physical world, in a robot, a factory or a lab, already sits inside the seven. For any other AI company, send your site.

We work with companies whose systems sense, protect, move and supply. We decline work whose primary purpose is a weapon or the surveillance of civilians. In general we avoid working with companies in that business at all, so that we take no part in it.

Because the people who check a satellite supplier and the people who check a lab instrument look for different things. Each page lists four checks for its sector, with the source for every one.

Two places. Our own read of 45 funded deep tech sites in September 2026, and published sources named on each page. Samples per sector are small, four to ten companies, and each figure says so.
SITE TEARDOWN

Send your site. We name the first fix.

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