SECTORS · 02 OF 07 · ROBOTICS AND AUTOMATION
All sectorsThe machine. In a plant manager's terms.
APP/ART builds the positioning, identity and website for robotics and automation companies: industrial, warehouse, lab, agricultural and construction robots, humanoids and machine vision. This page lists four things a buyer checks before a pilot, and what your site has to show for each.
- THE CHECKS
- Four
- DRAWN FROM
- ISO, the EU, two studies
- OUR AUDIT
- 8 sites
- NAMED NO ONE
- 4 of 8
- Ratio
- 100:1
- Input speed
- 5,600 rpm
- Output torque
- 81 Nm
- Hollow shaft
- Ø27 mm
Harmonic Drive SHA25A-CG, 1:100, with brake. Figures from the Harmonic Drive datasheet, manual and CSG catalogue; the inner layout follows Harmonic Drive's generic arrangement. Motion slowed 60 times; teeth not to scale and gear flex exaggerated.
What we mean.
WHAT THE SECTOR COVERSThe machine doing the job, in the terms a plant manager signs off: cycle time, payload, uptime.
- INDUSTRIAL
- WAREHOUSE
- LAB
- AGRICULTURAL AND CONSTRUCTION
- HUMANOIDS
- MACHINE VISION
Four checks before a pilot.
THE CHECKS ARE THEIRS · THE ORDER IS OURS
- CHECK 01 OF 04
The safety standard.
ISO 10218 sets the safety requirements for an industrial robot and for the cell it works in. Both parts were republished on 5 February 2025, replacing the 2011 editions.
SOURCE: ISO 10218-1:2025 AND ISO 10218-2:2025
ON YOUR SITEState which edition each product was designed to, and the year.
- CHECK 02 OF 04
The machinery regulation.
Regulation (EU) 2023/1230 becomes mandatory on 20 January 2027. It adds requirements for the cyber-safety of control software and for safety functions that run on AI.
SOURCE: EUROPEAN COMMISSION · MACHINERY
ON YOUR SITESay whether your declaration of conformity is to the Directive or to the Regulation, and when you move.
- CHECK 03 OF 04
The datasheet.
In a 2025 survey of engineers across industries, 79 percent valued a datasheet when researching a purchase. For a case study the figure was 25 percent.
SOURCE: TREW MARKETING AND GLOBALSPEC, 2025 · N = 1,018 · ALL INDUSTRIES
ON YOUR SITEPayload, reach, repeatability and cycle time in a table on the product page, not behind a form.
- CHECK 04 OF 04
The payback sum.
One peer reviewed paper found online calculators promising payback in 6 to 18 months, two vendors estimating about three years, and one palletising cell that came to four years and two months.
SOURCE: ZENISEK, BROUM AND SIMON, MM SCIENCE JOURNAL, 2023 · A HANDFUL OF FIRMS
ON YOUR SITEShow the sum for one real cell, with its inputs. The same paper found vendors usually leave it to the customer.
Most of the sale happens before the call.
THE SECTOR IN NUMBERSSOURCE: TREW MARKETING AND GLOBALSPEC, 2025 · A MARKETING AGENCY AND A MEDIA COMPANY · NOT ROBOTICS ALONE
OUR OWN AUDIT · 45 SITES, SEPTEMBER 2026
What we found on eight robotics sites.
It was the highest share of the seven sectors, on a sample too small to rank.
Read the studyThe same four stages, read for robotics.
ONE PACKAGE, FOUR STAGES
Brand Foundation
Decide which job the machine does, and say it in the buyer's units.
Visual Identity
Drawings and photographs of the machine at work, in one technique.
Web Design
A product page per machine, with the datasheet as text and the payback sum beside it.
SEO and AI visibility
Specifications as text and structured data, so a model can quote them.
What robotics founders ask.
NOT ANSWERED HERE?
tony@appart.giSend your site. We name the first fix.
One line about where you are going is enough. The reply comes back in writing. No call needed.
Or book a 30 minute call
