BRAND, IDENTITY AND WEBSITES FOR DEEP TECH

Your technology is years ahead of how it looks.

Space, robotics, quantum, energy hardware, advanced materials, scientific instruments, automotive technology. The science is peer reviewed and the product works. The website was built in a weekend by someone with a thesis to finish, and it is the first thing most people ever see. We close that gap.

Strategy, identity and site. In that order, together.

FOUR STAGES, ONE BUILDING

Brand Foundation

What your product actually claims.

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Visual Identity

Design is a trust signal before it is an aesthetic one.

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Web Design

Built around the one action that matters.

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SEO and AI visibility

What a crawler and a language model receive.

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Selected work.

RESEARCH FIRST, THEN THE DESIGN
The CCRAFT name and a photonic chip wafer on a large stage screen, shown to a seated audience. A rendered image.
CASE STUDY · PROPOSALPHOTONIC CHIP FOUNDRY · 2026

CCRAFT.

A proposal for CCRAFT, the Neuchâtel photonic chip foundry: research, identity, design system, illustration and a home page, made before anyone asked.

WHAT WE DIDRESEARCH · IDENTITY · DESIGN SYSTEM · ILLUSTRATION · HOME PAGE

Proof.

TWO FOUNDERS · THREE FIGURES YOU CAN CHECK
In a rigid industrial market, APP/ART delivers standout design. I'd gladly work with their superb team again.
Ryan JanochCO-FOUNDER, MAPISTRYRyan Janoch on LinkedIn
APP/ART delivers original, high-impact design. I've trusted them with our most vital work.
Julian SchaafFOUNDER, INDUSTRIAL GROWTHJulian Schaaf on LinkedIn
OUR AUDIT · SEPTEMBER 2026

45

Funded deep tech websites, read one by one.

Fifteen of them named no human being anywhere.

Read the study
OUR RESEARCH

7

Research pieces, each published in full.

Every figure in them has a source.

Read the research
THE STUDIO

2

People, both named, each with a direct email.

The two people on the first call are the two doing the work.

Meet them

The two people on the first call are the two doing the work.

BASED IN GIBRALTAR
Tony Bocoya
BRAND & CREATIVETony Bocoyatony@appart.gi
Guille Barcia
TECHNICAL & DEVELOPMENTGuille Barciaguille@appart.gi

How it runs.

FIVE STEPS · FIRST CALL TO LAUNCH IN 8 TO 12 WEEKS
  1. STEP 01 · 30 MIN

    Book a call.

    We learn your product. You learn how we work, and who does it.

  2. STEP 02 · 48 HOURS

    A fixed quote.

    What we found, what we would do, the page count, the cost and the timeline. One number, in writing.

  3. STEP 03 · BEFORE DESIGN

    Narrative first.

    We read before we write: the papers, the patents, the spec sheets and whatever you have presented at a conference.

  4. STEP 04 · LIVE FILES

    Design and build.

    We work live in shared files, so feedback happens as we go instead of arriving in one lump at the end.

  5. STEP 05 · 100% YOURS

    Handover.

    Source files, assets and full rights transfer on final payment. No licensing, no lock-in.

  6. Step one takes thirty minutes.

Four stages. One package. One price in writing.

FIXED QUOTE WITHIN 48 HOURS OF THE CALL
ALL FOUR STAGES

Full engagement

€28,000 to €40,000

24 TO 30 PAGES · PITCH DECK INCLUDED

PAGES, DRAWING AND BUILD DECIDE WHERE YOU LAND.

THE SENTENCE FOR YOUR BOARD

Positioning, identity, a site of 24 to 30 pages, search and the pitch deck, from one team, for €28,000 to €40,000, fixed in writing before we start.

Get a fixed quote30 MIN CALL. FIXED QUOTE IN 48 HOURS.

Brand Foundation

POSITIONING AND VOICE

  • Market intelligence
  • Messaging architecture
  • Tone of voice

Visual Identity

FULL BRAND SYSTEM

  • Logo and marks
  • Colour and typography
  • Art direction

Web Design

24 TO 30 PAGES

  • Marketing site
  • Design system
  • Framer or custom build

SEO and AI visibility

FULL SPECIFICATION

  • Heading structure and metadata
  • Schema, sitemap and speed
  • Search and AI visibility specification

A SMALLER SITE

Identity and site

€18,000 to €26,000

UP TO 14 PAGES · SEO BUILT IN · NO PITCH DECK

Quote this one instead

ONE NUMBER

One fixed price, in writing, before we start.

YOURS ON PAYMENT

Source files, assets and full rights transfer on final payment.

PAID FROM A GRANT?

We invoice against your work packages or milestones.

FAQS

What founders ask before the first call.

NOT ANSWERED HERE?

tony@appart.gi

No, because the site is not doing a sales job yet. Before revenue it has one audience: a fund deciding whether to take a first call, an engineer deciding whether to leave a permanent job for you, and a programme officer deciding whether you look like a company or a lab group. We read 45 funded deep tech websites in September 2026. Fifteen named no human being anywhere.

We read before we write: the papers, the patents, the spec sheets and whatever you have presented at a conference. You will not be teaching us your field from scratch, and you will correct us on the details. The standard is that a physicist on your team could read the finished site aloud without stopping to correct it.

Because it is four jobs done as one: positioning, identity, a site of 24 to 30 pages and search, by the two people you meet on the first call. The number is written down before work starts. If the budget is smaller, we reduce the scope, never the rate.

Eight to twelve weeks from the first call to launch. The fixed quote arrives within 48 hours of the call. If you are working to a tender or a programme deadline, say so on the first call and we will tell you honestly whether we can hit it.

Less than you expect, and almost all of it from one person. A thirty minute first call, one working session on positioning, a review at the end of each of the first three stages, and a call each week. Your technical lead is needed for two things only: deciding what the company claims, and checking that what we have written is true.

The site is built for it. A new certification, a longer spec table or a published result drops in without a redesign, and small changes after launch never need a new contract.

Yes, and before the first call if you prefer.
SITE TEARDOWN

Send your site. We name the first fix.

One line about where you are going is enough. The reply comes back in writing. No call needed.

Or book a 30 minute call