SERVICES · THE METHOD

All services

Drawn by us. Checked by you.

We work live in shared files, so feedback happens as we go instead of arriving in one lump at the end. Two of us and one person on your side, in the same file.

Book a 30 minute callSend us your site
IN THE FILE
Two of us, one of you
REVIEWS
Three, one per stage
RHYTHM
A call every week
FIRST CALL TO LAUNCH
8 to 12 weeks
TONYGUILLEYOU

Two sides. One file.

NOT TO SCALE · FIRST CALL TO LAUNCH IN 8 TO 12 WEEKS
  1. 01 · BOOK A CALL

    Book a call.

    30 MIN

    YOUYou tell us the product, and the deadline if you have one.

    USWe learn your product and tell you who does the work.

  2. 02 · A FIXED QUOTE

    A fixed quote.

    48 HOURS

    YOUYou read one number and decide.

    IN WRITING

    USWhat we found, what we would do, the page count, the cost and the timeline.

  3. 03 · NARRATIVE FIRST

    Brand Foundation

    STAGE 01

    YOUOne working session on positioning. You decide the claim and correct the copy.

    REV A

    USWe read the papers and the patents, then write ten positions and test each.

  4. 04 · DESIGN AND BUILD · LIVE FILES

    Visual Identity

    STAGE 02

    YOUYou decide, on evidence, whether to join the category's colours or leave.

    REV B

    USWe build the values first, draw the mark and write the technique down.

  5. Web Design

    STAGE 03

    YOUYou comment on the pages as they are drawn.

    REV C

    USThe map, the path, the system, then every page at every screen width.

  6. SEO and AI visibility

    STAGE 04

    YOUYou decide whether the bots that train models may read you.

    USHeadings, metadata, schema, sitemap and speed, done at build time.

  7. 05 · HANDOVER

    Handover.

    100% YOURS

    YOUFinal payment. Then all of it is yours.

    100% YOURS

    USSource files, assets and full rights. No licensing, no lock-in.

  • REV · A REVIEW. ONE PERSON ON YOUR SIDE SIGNS IT, IN WRITING.
  • THE SHARED FILE, OPEN FOR COMMENTS
  • A CALL EVERY WEEK WHILE THE WORK RUNS

Every stage is signed.

DRAWN · CHECKED · APPROVED

We write it. You correct it. One person signs.

We draft from your own material. You mark what is wrong, and we do not argue about the physics. Each of the first three stages closes on a review, and one named person on your side says yes in writing. The version is recorded.

DRAWN BY
Tony Bocoya and Guille Barcia
We draft from your own material.
CHECKED BY
Your technical lead
You mark what is wrong. We do not argue about the physics.
APPROVED BY
One named person on your side
A yes, in writing, by email. The version is recorded.
REVSTAGEWHAT IS REVIEWEDLED BYSIGNED
ABrand FoundationThe claim, the messaging and the copy.Tony BocoyaSigned in writing by one person on your side
BVisual IdentityThe mark, the colour, the type and the drawings.Tony BocoyaSigned in writing by one person on your side
CWeb DesignEvery page, at every screen width.Guille BarciaSigned in writing by one person on your side

Three places we meet.

NO ACCOUNT LAYER IN BETWEEN
AS THE WORK HAPPENS

The file.

You comment on the frames in Figma while we work, so feedback happens as we go and not in one lump at the end.

EVERY WEEK

The call.

One call a week while the work runs, with the two people doing the work.

ANY TIME

The page.

Your project page in Notion: status, timeline, tasks, documents and the handover.

Who decides what.

SEVEN DECISIONS · SIX ARE YOURS

  1. What the company claims

    YOU DECIDE

    We write ten candidate positions and test each one. One survives, and your founders have to recognise it.

  2. Whether the copy is true

    YOU DECIDE

    We write it and you correct it. You mark what is wrong, and we do not argue about the physics.

  3. Signing off each stage

    YOU DECIDE

    One named person on your side says yes, in writing. The version is recorded.

  4. Joining the category's colours

    YOU DECIDE

    We record which colours your competitors already own, from their live sites. You decide on that evidence.

  5. Blocking the bots that train models

    YOU DECIDE

    A separate decision, and it is yours. The bots that fetch a page to answer a live question are never blocked.

  6. Anything outside the written scope

    YOU DECIDE

    We requote and you decide. Nothing is added quietly and billed at the end.

  7. Whether we can meet your deadline

    WE DECIDE

    Say so on the first call and we tell you honestly whether we can hit it.

Who does what.

THE TWO PEOPLE ON THE FIRST CALL ARE THE TWO DOING THE WORK
Portrait of Tony Bocoya.
BRAND AND STRATEGY

Tony Bocoya

Leads Brand Foundation and Visual Identity. Supports Web Design with the art direction of the site, so the brand and the pages still match after launch.

  1. 01Brand FoundationLEADS
  2. 02Visual IdentityLEADS
  3. 03Web DesignSUPPORTS
  4. 04SEO and AI visibility
Portrait of Guille Barcia.
TECHNICAL AND DEVELOPMENT

Guille Barcia

Leads Web Design, SEO and AI visibility, and the handover.

  1. 01Brand Foundation
  2. 02Visual Identity
  3. 03Web DesignLEADS
  4. 04SEO and AI visibilityLEADS
About the two of us
SIXTEEN CHECKS · FOUR STANDARDS

Every step ends on a check.

Each stage has four steps, and each step has a check that says when it is done.

Eight terms, in plain words.

NOTHING ADDED QUIETLY
SCOPE
Written, with a page count and one number, before any work begins.
CHANGES
Outside the written scope, we requote and you decide.
BUDGET
If it is smaller, we reduce the scope, never the rate.
SPEC CHANGES
A number lives in one place. When it moves, there is one thing to edit.
CAPACITY
Three builds at a time, at most.
DEADLINES
Working to a tender or a programme date: say so on the first call.
OWNERSHIP
Source files, assets and full rights transfer on final payment.
GRANTS
We invoice against your work packages or milestones.
FAQS

What founders ask about working with us.

NOT ANSWERED HERE?

tony@appart.gi

Less than you expect, and almost all of it from one person. A thirty minute first call, one working session on positioning, a review at the end of each of the first three stages, and a call each week. Your technical lead is needed for two things only: deciding what the company claims, and checking that what we have written is true.

The site is built for it. A new certification, a longer spec table or a published result drops in without a redesign, and small changes after launch never need a new contract.

We write it and you correct it. We draft from your own material, you mark what is wrong, and we do not argue about the physics. You own all of it. Source files, assets and full rights transfer on final payment. No licensing, no lock-in, nothing held back.

If you want something outside the written scope, we requote and you decide. Nothing is added quietly and billed at the end. If the budget is smaller, we reduce the scope, never the rate.

Say so on the first call and we will tell you honestly whether we can hit it. First call to launch is eight to twelve weeks.

We move the timeline. Eight to twelve weeks from first call to launch assumes feedback arrives on time. When it is late, the launch date moves with it.

We look after the site for a small fixed fee of €150 a month. It covers hosting and maintenance, and includes one hour of our time each month for small changes.

In one Google Drive folder that we prepare for you, with every asset you will need. Source files, assets and full rights transfer on final payment.
SITE TEARDOWN

Send your site. We name the first fix.

One line about where you are going is enough. The reply comes back in writing. No call needed.

Send for a teardown
Or book a 30 minute call