You

always

know

who

is

doing

the

work.

APP/ART is a two-person brand and digital studio in Gibraltar. We stayed small on purpose, it's the only way to keep senior hands on every project and still quote a price you can plan around.

The Studio

A studio built to stay small.

APP/ART started from a frustration we both had working inside bigger setups: the work was fine, but everything around it was slow. Kickoff decks, alignment calls, account managers relaying feedback between people who never met. Clients paid for all of it and none of it made the work better.

So we built the opposite. Tony leads brand and creative direction, Guille leads technical and delivery, and that's the entire studio. You brief the people who do the work, decisions land the same day, and the price we quote at the start is the price on the invoice at the end.

Staying small isn't modesty, it's the business model. Two senior people with no overhead can charge a third of what an agency charges and still spend more hours on the actual work.

Our Values

How we work, and why it's cheaper.

Fixed before we start

You get a written scope and a fixed price before any work begins. No hourly billing, no estimate that quietly grows, nothing added at the end you didn't agree to.

No surprises

Fixed before we start

You get a written scope and a fixed price before any work begins. No hourly billing, no estimate that quietly grows, nothing added at the end you didn't agree to.

No surprises

Senior hands only

There are no juniors to train on your budget and no account layer to route feedback through. The two people you meet on the first call are the two doing the work.

No middlemen

Senior hands only

There are no juniors to train on your budget and no account layer to route feedback through. The two people you meet on the first call are the two doing the work.

No middlemen

Fast, not rushed

e cap how many projects run at once so nothing sits in a queue. Brands ship in weeks rather than quarters, and we still stop to get the details right.

Weeks, not quarters

Fast, not rushed

e cap how many projects run at once so nothing sits in a queue. Brands ship in weeks rather than quarters, and we still stop to get the details right.

Weeks, not quarters

Our Team

The two people doing the work.

Ethan Walker, Founder at Pulma

Guille Barcia

Co-founder & Engineering

Olivia Bannett, Product Designer at Pulma

Tony Bocoya

Co-founder & Creative