ABOUT · TWO PEOPLE, GIBRALTAR

We stay small so we can go deep.

APP/ART is a two-person brand and digital studio in Gibraltar, working with companies whose science is finished and whose presentation is not. The two people on the first call are the two doing the work.

THE MISSION

ONE SENTENCE

We close the gap between what a deep tech company has built and how it appears.

WHAT YOU HAVE BUILT

The science is peer reviewed and the product works.

HOW IT APPEARS

The website was built in a weekend, and it is the first thing most people ever see.

Portrait of Tony Bocoya
TALK TO TONY DIRECTLYtony@appart.giLinkedInSELF-TAUGHT SINCE 2011 · GIBRALTAR
THE OFFER, IN HIS WORDS

Send me your site and one line about where you're going. I'll tell you the first thing I'd fix, in writing, no call needed.

CO-FOUNDER · BRAND AND STRATEGY

Tony Bocoya

Over ten years of experience at the centre of creative design. Now architecting the brands of the future.

ON YOUR PROJECT
BRAND FOUNDATIONLEADS

The claim, the positioning and the words that survive contact with your investors, your customers and anyone who has to sign them off.

VISUAL IDENTITYLEADS

Logo and marks, colour and typography, art direction, illustration and motion.

WEB DESIGNSUPPORTS

The art direction of the site, so the brand and the pages still match after launch.

HOW I WORK

I read everything a company already says about itself before I write a word: the papers, the patents, the pitch deck, the footer. Then I build a system, not a set of assets, with every value bound to it. Nothing is finished until a physicist could read it aloud without correcting it.

WHERE I COME FROM
TREEUS GIBRALTARBRAND AND CREATIVE DIRECTION · NOW

Brands across every touchpoint, and the creative direction that holds them together.

INDUSTRIAL GROWTHMIDWEIGHT BRAND DESIGNER

Brands and websites for manufacturing, robotics and environmental SaaS: PTL Machinery, Eureka Robotics and Mapistry.

TAKEOFF, LONDONMIDWEIGHT CREATIVE

Gaming clients: SEGA, Blizzard and Epic Games. Pitch presentations, custom hardware and influencer press kits.

ENHANCED MUSICJUNIOR DESIGNER

Album covers and video campaigns across seven record labels.

WORLD BRAND DESIGN SOCIETYFREELANCE BRAND DESIGNER

Visual identities for client briefs, strategy first.

MARGARITO ESTUDIO AND KITOLI3D, MOTION AND PRINT

3D modelling, animation and motion graphics. Logo to print: pre-press, editing and production.

Portrait of Guille Barcia
TALK TO GUILLE DIRECTLYguille@appart.giLinkedInTRAINED IN CROSS-PLATFORM DEVELOPMENT, 2019 · GIBRALTAR
THE STANDARD, IN HIS WORDS

My job is making sure what we design actually works: fast, secure, and built to hold up under real traffic, not just a demo.

CO-FOUNDER · TECHNICAL AND DEVELOPMENT

Guille Barcia

Seven years building what sits underneath: banking systems first, then product backends. Now the sites deep tech companies run on.

ON YOUR PROJECT
WEB DESIGNLEADS

The marketing site, in Framer or as a custom build, on a design system your own team can run.

SEO AND AI VISIBILITYLEADS

Heading structure, metadata, schema, sitemap and speed, done at build time rather than bolted on later.

HANDOVERLEADS

Source files, assets and full rights transfer on final payment. No licensing, no lock-in.

HOW I WORK

The brand can be perfect and still fail if the build underneath it doesn't hold, isn't fast enough, or breaks the first time it meets real traffic.

WHAT SHIPS WITH EVERY BUILD
  • Body copy that loads without JavaScript, so a crawler and a language model can read it.
  • Headings, metadata, schema and a sitemap, written at build time.
  • A design system your own team can run without us.
  • Room to grow: a new certification or a longer spec table drops in without a redesign.
WHERE I COME FROM
TREEUS, GIBRALTARSOFTWARE ENGINEER · SINCE 2022

Backend systems and data management for software that has to scale.

PIRANHA DESIGNS, GIBRALTARSOFTWARE PROGRAMMER

Agency work: turning the creative team's designs into working digital products, to client specification.

SSTRATEGYFULL STACK DEVELOPER

Banking. The client-facing interfaces and the logic underneath them, built from the ground up.

THE STUDIO

Built small. Built to specialise.

APP/ART started from a frustration we both had working inside bigger setups: the work was fine, but everything around it was slow. Kickoff decks, alignment calls, account managers relaying feedback between people who never met. Clients paid for all of it and none of it made the work better.

So we built the opposite, and then we narrowed it. Tony leads brand and creative direction, Guille leads technical and delivery, and that is the entire studio. We focus on deep tech because the problems repeat: a mechanism that takes a paragraph to explain, a claim that has to survive a specialist reading it, and a category where every competitor has the same near-black homepage and the same particle field.

Staying small isn't modesty, it's the business model. Two senior people with no overhead spend their hours on the work instead of on the layer of people who manage the work.

What we believe.

FOUR VALUES
01

Legible before impressive.

Most technical companies can explain what they do to another specialist and lose everyone else in a sentence. The job is to make the science legible.

02

Accurate before beautiful.

A claim is bounded by what you have measured, and the number on the site has to match the number in the paper.

03

Distinct, not current.

If your homepage could carry a competitor logo without anyone noticing, the design is not working, however clean it is.

04

Systems, not assets.

A site you cannot edit is a site that goes stale in a quarter. Your team leaves with components and tokens they can run without us.

How we work, and why it holds.

THREE RULES
NO SURPRISES

Fixed before we start

A written scope and one number before any work begins. If you want something outside it we requote and you decide, never added quietly and billed at the end.

NO MIDDLEMEN

Senior hands only

No juniors learning on your budget and no account layer relaying your feedback. The two people on the first call are the two doing the work.

EVIDENCE FIRST

Read before written

We read your papers, your patents and your own words before we write a line. Every claim on the finished site traces back to something you have published.

What the people we worked with say.

TWO FOUNDERS
In a rigid industrial market, APP/ART delivers standout design. I'd gladly work with their superb team again.
Ryan JanochCO-FOUNDER, MAPISTRYRyan Janoch on LinkedIn
APP/ART delivers original, high-impact design. I've trusted them with our most vital work.
Julian SchaafFOUNDER, INDUSTRIAL GROWTHJulian Schaaf on LinkedIn

What we commit to.

FOUR NUMBERS
01

2

Senior people, no juniors

The two people on the first call are the two doing the work.

02

3

Builds at a time, maximum

If we cannot commit when you need us, you will know at the first call.

03

48h

From call to fixed quote

A written scope and one number before any work begins.

04

100%

Ownership transferred to you

Source files, assets and full rights transfer on final payment.

FAQS

Two people. The obvious questions.

NOT ANSWERED HERE?

tony@appart.gi

We are selective about the projects we take and run three at a time at most. If we cannot commit when you need us, you will know at the first call, not three weeks in.

No. Most studios sell one discipline and subcontract the rest, which is why the brand and the website stop matching about six weeks after launch. Strategy, identity and site are done by the two of us.

We read before we write: the papers, the patents, the spec sheets and whatever you have presented at a conference. You will not be teaching us your field from scratch, and you will correct us on the details. The standard is that a physicist on your team could read the finished site aloud without stopping to correct it.

Yes. We hand over a design system and specs rather than a folder of files, in Framer or as a custom build. If your product interface is built in-house, we design to your stack rather than against it.
SITE TEARDOWN

Send your site. We name the first fix.

One line about where you are going is enough. The reply comes back in writing. No call needed.

Or book a 30 minute call