Terms of Service.
Last updated: 11 October 2026
Who these are with
APP/ART, a company registered in Gibraltar under company number BL268182, registered office 29 Miami Court, Harbour Views, GX11 1AA, Gibraltar. In these terms, "we" and "us" means APP/ART, and "you" means the company engaging us.
These terms govern the work we do for you. Your written scope sits on top of them. Where the two disagree, the scope wins.
What we do
We provide four things, sold together and not subcontracted: brand foundation, visual identity, web design and development, and SEO and AI visibility.
The scope of each project is defined and agreed in writing before work starts. Anything outside it is new scope, quoted separately.
Where we work
We are based in Gibraltar and work with companies in Europe, Gibraltar and the United Kingdom.
If your company is somewhere else, say so on the first call. We agree the currency and anything specific to where you are in your written scope.
How an engagement starts
Every project starts with a call of about thirty minutes. You then receive a written scope and one fixed number within 48 hours. Work begins when you accept that in writing.
Payment
Work is billed at a fixed price per project, agreed in writing before it starts.
- 50 percent on acceptance of the quote, which reserves your slot in the schedule and covers brand foundation and visual identity.
- 50 percent on completion, before final files are handed over.
- The price does not change unless the scope changes and you approve it in writing.
- Prices are quoted in euros or in pounds sterling and exclude third party costs, covered below. Your written scope names the currency, and invoices are issued in it.
If your funding has defined work packages. Where you are paid by a grant, a programme or a public body with defined spending lines, we will structure the engagement and the invoices to match your work packages or milestones instead of the 50/50 split above, and describe the scope in language your funder can reconcile. Tell us on the first call so it goes into the written scope rather than being retrofitted.
If you are working to a deadline. Tender, programme or announcement dates are only binding on us if they are in the written scope. Say the date on the first call and we will tell you honestly whether we can hit it.
Payments are non refundable once work has begun, unless agreed otherwise. Late payment may pause a project, and a paused project is rescheduled around other commitments.
Third party costs
Some projects need things we buy for you or that you license directly: fonts, stock imagery, hosting, domains, plugins or paid platform subscriptions. These are not in the project price. We flag them before purchase and either invoice them at cost or ask you to license them in your own name.
Revisions
The price includes three reviews, one at the end of each of the first three stages: brand foundation, visual identity and web design.
Feedback should be consolidated and specific. A request that changes the agreed direction, or adds a deliverable, is new scope rather than a revision, and is quoted separately.
What we need from you
Content, technical material, brand assets, access and approvals, at the points set out in the project plan, plus one person who can decide what the company claims.
If materials or feedback are delayed by more than 14 days, we may reschedule your project around other commitments. Delivery dates assume reasonable responsiveness on both sides.
Timelines
We commit to the delivery date in your written scope. If we are going to miss it for a reason within our control, we say so as early as we can and agree a new date with you. We are not liable for delays caused by late materials, delayed approvals, or third party services outside our control.
Ownership
On final payment, everything we made for you transfers to you: final deliverables, source files, and full usage rights. No licensing, no lock in, nothing held back.
If you stop the engagement after the brand and before the site, you keep the brand. The second payment is not due, and the website and the SEO and AI visibility work are not delivered.
We keep ownership of the tools, templates, internal design systems and working methods we use to produce the work, and of concepts you did not select.
Showing the work
We may show completed work in our portfolio and in promotional material, unless we agree otherwise in writing. If your work is under embargo, tied to a funding announcement, or waiting on a publication or a filing, tell us and we hold it until you say.
Confidentiality
Both of us keep commercially sensitive information shared during a project confidential, and do not disclose it to anyone else without permission. This does not cover information that is already public or that we are required by law to disclose. We will sign your own NDA before a first call if you prefer.
Cancellation
You can cancel in writing at any time. The initial 50 percent is non refundable once work has begun, and work completed beyond that point is invoiced pro rata.
We may end an engagement where the working relationship has broken down, where the scope has changed beyond what was agreed, or where payment terms are not met. If we end it without cause, we refund anything paid for work not yet delivered.
Liability
We do the work with reasonable skill and care. We do not warrant that a brand, a website or a system will produce any particular commercial result.
To the extent the law permits, our total liability in connection with a project is limited to the fees paid for that project, and we are not liable for indirect or consequential loss, including lost profit or lost data. Nothing here limits liability that cannot be limited by law.
Governing law
These terms are governed by the law of Gibraltar, and any dispute is subject to the exclusive jurisdiction of the courts of Gibraltar.
Changes
We update these terms from time to time. The version that applies to your project is the one in effect when your scope was agreed.
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