What comes back.
FREE · IN WRITING · BY EMAILyourcompany.com
Put a named person’s email on the site.
Three people are named on /team. The only address anywhere is info@yourcompany.com, on /contact.
A stranger who is already interested has nobody to write to. This check decides whether they can act.
Found on 1 of 45. Not on yours.
15 of 45 name nobody. You name three people.
5 of 45 serve no copy without JavaScript. Yours loads.
2 of 45 carry placeholder text. Yours has none.
After the first fix.
- 05
Write a title that says what you make.
EFFORT · MINUTES - 07
Give the share card your name and an image.
EFFORT · ABOUT AN HOUR - 09
Update the copyright year.
EFFORT · MINUTES
What you claim, and who it is for.
How the copy sounds read aloud.
How it looks next to the science.
The ten checks read four lenses of fourteen.
THE OTHER TEN ARE READ IN THE ENGAGEMENTINSIDE · WHAT YOU CONTROL
Claim
Do your home page, your LinkedIn and your funding news say the same sentence?
IN THE ENGAGEMENTWords
Does the site write the way your founders write?
IN THE ENGAGEMENTProof
Is your strongest measured figure on the home page, with its unit and its date?
IN THE ENGAGEMENTPeople
Is anyone named, and can a stranger write to one of them?
CHECKS 01, 02Marks
Is there one mark, one palette and one set of type, used the same way everywhere?
IN THE ENGAGEMENTConsistency
Does any number, name or date appear in two versions?
CHECK 09Path
Does every page give a stranger one thing to do next?
CHECKS 04, 10
OUTSIDE · WHAT YOU ARE SEEN AGAINST
Competitors
What does every competitor say, and what does none of them say?
IN THE ENGAGEMENTColour
Which colours does your category already own?
IN THE ENGAGEMENTBuyers
What does each buyer need to see, and what do they see instead?
IN THE ENGAGEMENTSearch
What does a crawler receive from each page?
CHECKS 03, 05 TO 08Answers
What does a language model say when asked about you?
IN THE ENGAGEMENTRecord
What do investors, press and grant records say that your site does not?
IN THE ENGAGEMENTTiming
What changed for your buyer in the last eighteen months?
IN THE ENGAGEMENT
The two people on the first call are the two doing the work.
BASED IN GIBRALTAR
