CONTACT
Write to us. We write back.
Tell us what you are building and what you need. The two people on the first call are the two doing the work, and one of us answers you.
What happens after you send.
FOUR STEPS01
First
We read before we reply
Your site and what you have published, before we write a word back.
02
30 min
A call with both of us
We learn your product. You learn how we work, and who does it.
03
48 h
A fixed quote, in writing
What we found, what we would do, the page count, the cost and the timeline.
04
8 to 12
Weeks from first call to launch
Working to a tender or a programme deadline? Say so on the first call.
The two people on the first call are the two doing the work.
BASED IN GIBRALTAR

FAQS
Before you write.
NOT ANSWERED HERE?
tony@appart.giNo, because the site is not doing a sales job yet. Before revenue it has one audience: a fund deciding whether to take a first call, an engineer deciding whether to leave a permanent job for you, and a programme officer deciding whether you look like a company or a lab group. We read 45 funded deep tech websites in September 2026. Fifteen named no human being anywhere.
Yes, and before the first call if you prefer.
Because it is four jobs done as one: positioning, identity, a site of 24 to 30 pages and search, by the two people you meet on the first call. The number is written down before work starts. If the budget is smaller, we reduce the scope, never the rate.
Less than you expect, and almost all of it from one person. A thirty minute first call, one working session on positioning, a review at the end of each of the first three stages, and a call each week. Your technical lead is needed for two things only: deciding what the company claims, and checking that what we have written is true.

