PRICING

One package. One price in writing.

Every fee names a page count and is written down before work starts. No hourly billing, and nothing added quietly at the end.

Get a fixed quoteSend us your site

The package.

FIXED QUOTE WITHIN 48 HOURS OF THE CALL
ALL FOUR STAGES

Full engagement

€28,000 to €40,000

24 TO 30 PAGES · PITCH DECK INCLUDED

PAGES, DRAWING AND BUILD DECIDE WHERE YOU LAND.

THE SENTENCE FOR YOUR BOARD

Positioning, identity, a site of 24 to 30 pages, search and the pitch deck, from one team, for €28,000 to €40,000, fixed in writing before we start.

Get a fixed quote30 MIN CALL. FIXED QUOTE IN 48 HOURS.

Brand Foundation

POSITIONING AND VOICE

  • Market intelligence
  • Messaging architecture
  • Tone of voice

Visual Identity

FULL BRAND SYSTEM

  • Logo and marks
  • Colour and typography
  • Art direction

Web Design

24 TO 30 PAGES

  • Marketing site
  • Design system
  • Framer or custom build

SEO and AI visibility

FULL SPECIFICATION

  • Heading structure and metadata
  • Schema, sitemap and speed
  • Search and AI visibility specification

A SMALLER SITE

Identity and site

€18,000 to €26,000

UP TO 14 PAGES · SEO BUILT IN · NO PITCH DECK

Quote this one instead

ONE NUMBER

One fixed price, in writing, before we start.

YOURS ON PAYMENT

Source files, assets and full rights transfer on final payment.

PAID FROM A GRANT?

We invoice against your work packages or milestones.

Everything inside the price.

30 LINES · ALL INSIDE THE FIXED PRICE
STAGE 01 · 9 LINES

Brand Foundation

  • Brand archaeology
  • Market intelligence
  • Competitor audit
  • Audience profiles
  • Positioning
  • Naming
  • Messaging architecture
  • Tone of voice
  • Investor narrative
Read the stage: Brand Foundation
STAGE 02 · 6 LINES

Visual Identity

  • Logo and marks
  • Colour and typography
  • Art direction
  • Illustration
  • Motion
  • Guidelines and templates
WITH THE FULL ENGAGEMENT · 1 LINE
  • Pitch deckFULL ONLY
Read the stage: Visual Identity
STAGE 03 · 8 LINES

Web Design

  • Information architecture
  • Conversion architecture
  • Design system
  • Marketing site24 TO 30 PAGES
  • Landing pages
  • UX and prototyping
  • Framer or custom build
  • Accessibility pass
Read the stage: Web Design
STAGE 04 · 6 LINES

SEO and AI visibility

  • Heading structure
  • Metadata and share cards
  • Structured data
  • Sitemap and robots
  • Speed
  • Written specificationFULL ONLY
Read the stage: SEO and AI visibility
IDENTITY AND SITE · €18,000 TO €26,000

The same list, with three differences.

UP TO 14 PAGESNO WRITTEN SPECIFICATIONNO PITCH DECK

One team, or four suppliers.

THE SAME FOUR JOBS, BOUGHT TWO WAYS

Most studios sell one of these and subcontract the rest, which is why the brand and the site stop matching about six weeks after launch.

WHAT IT TAKESFour suppliersA STRATEGIST, A DESIGNER, A DEVELOPER, A SEARCH CONSULTANTAPP/ARTTWO SENIOR PEOPLE, ALL FOUR STAGES
BRIEFSFour. One for each supplier, each written by you.One. We write it, from your own material.
HANDOVERSThree: strategy to identity, identity to site, site to search.None. The same two people carry all four stages.
PRICEFour quotes, agreed one at a time.One number, in writing, before work starts.
KEEPING IT MATCHINGYour job.Ours. The brand lead stays on the site as art director.

What moves the number.

THREE THINGS, EACH NAMED IN THE QUOTE

Three things decide where you land.

Everything else on the list is inside the price wherever you land. The quote says where that is, and why, within 48 hours of the call.

LOWER IN THE RANGE€28,000
HIGHER IN THE RANGE€40,000
DRIVER 01

Page count

24 PAGES30 PAGES

Every page has a purpose and the pages are counted. The count is the first thing the quote names.

DRIVER 02

Illustration and motion

A FEW FIGURESA DRAWN SYSTEM, IN MOTION

How much has to be drawn and animated. A site with a few figures sits lower. A cutaway for every product, with motion, sits higher.

DRIVER 03

The build

FRAMERCUSTOM BUILD

Framer or custom code. We recommend one on the first call and say why. A custom front end sits higher.

When you pay. When you can stop.

8 TO 12 WEEKS · TWO PAYMENTS · ONE EXIT

Two payments. Nothing in between.

Half when you accept the quote, which covers Brand Foundation and Visual Identity. Half on completion. No hourly billing and no invoices in the middle. Paid from a grant? We invoice against your work packages or milestones instead.

  1. BEFORE WE START

    Call and quote

    A 30 minute call. A fixed quote in writing within 48 hours.

    50% DUE

    When you accept the quote. It reserves your slot and covers stages 01 and 02.

  2. STAGE 01

    Brand Foundation

    The claim, the name and the language, settled before anything is drawn.

    NOTHING DUE
  3. STAGE 02

    Visual Identity

    Logo, colour, type, art direction, illustration and motion, as one system.

    YOU CAN STOP HERE

    Covered by your first payment. Keep the brand.

  4. STAGE 03

    Web Design

    Every page in the sitemap, designed and built, in Framer or custom code.

    NOTHING DUE
  5. STAGE 04

    SEO and AI visibility

    Headings, metadata, structured data and speed, done at build time.

    NOTHING DUE
  6. LAUNCH

    Handover

    Source files, assets and full rights transfer on final payment.

    50% DUE

    On completion, before the final files are handed over.

Stop after the identity.

Your first payment covers Brand Foundation and Visual Identity, and we deliver both. You can stop there. The second payment is not due, and the website and the search work are not built. The positioning, the name, the messaging and the identity are yours to keep. The first payment is not refunded.

On a real company.

SEQANA · A PROPOSAL, NOT A COMMISSION

All four stages, run on one company.

Seqana did not ask for this work and has not reviewed or approved it. We publish it to show how we work.

Read the Seqana case
17
PAGES OF THE LIVE SITE MEASURED
10
SITES PLACED ON A COLOUR WHEEL
88
VARIABLES AND 81 COMPONENTS
8
PAGES DESIGNED · A SITE OF 23 SPECIFIED
15
BRAND SURFACES

Who does what.

THE TWO PEOPLE ON THE FIRST CALL ARE THE TWO DOING THE WORK
Portrait of Tony Bocoya.
BRAND AND STRATEGY

Tony Bocoya

Leads Brand Foundation and Visual Identity. Supports Web Design with the art direction of the site, so the brand and the pages still match after launch.

  1. 01Brand FoundationLEADS
  2. 02Visual IdentityLEADS
  3. 03Web DesignSUPPORTS
  4. 04SEO and AI visibility
Portrait of Guille Barcia.
TECHNICAL AND DEVELOPMENT

Guille Barcia

Leads Web Design, SEO and AI visibility, and the handover.

  1. 01Brand Foundation
  2. 02Visual Identity
  3. 03Web DesignLEADS
  4. 04SEO and AI visibilityLEADS
About the two of us

What we commit to.

SIX NUMBERS, ALL IN THE WRITTEN SCOPE
THE FIRST CALL
30 minWE LEARN YOUR PRODUCT

You learn how we work, and who does it.

FROM CALL TO FIXED QUOTE
48 hONE NUMBER, IN WRITING

What we found, what we would do, the page count, the cost and the timeline.

FIRST CALL TO LAUNCH
8 to 12WEEKS

Working to a tender or a programme deadline? Say so on the first call and we tell you honestly whether we can hit it.

WHO DOES THE WORK
2SENIOR PEOPLE, NO JUNIORS

The two people on the first call are the two doing the work.

BUILDS AT A TIME
3AT MOST

If we cannot commit when you need us, you will know at the first call.

OWNERSHIP
100%YOURS ON FINAL PAYMENT

Source files, assets and full rights. No licensing, no lock-in.

No surprises.

If you want something outside the written scope, we requote and you decide. Nothing is added quietly and billed at the end. If the budget is smaller, we reduce the scope, never the rate.

What the people we worked with say.

TWO FOUNDERS
In a rigid industrial market, APP/ART delivers standout design. I'd gladly work with their superb team again.
Ryan JanochCO-FOUNDER, MAPISTRYRyan Janoch on LinkedIn
APP/ART delivers original, high-impact design. I've trusted them with our most vital work.
Julian SchaafFOUNDER, INDUSTRIAL GROWTHJulian Schaaf on LinkedIn
FAQS

What founders ask about the price.

NOT ANSWERED HERE?

tony@appart.gi

Because it is four jobs done as one: positioning, identity, a site of 24 to 30 pages and search, by the two people you meet on the first call. The number is written down before work starts. If the budget is smaller, we reduce the scope, never the rate.

We reduce the scope, never the rate. The smaller option is identity and site: €18,000 to €26,000, up to 14 pages, with SEO built in and no pitch deck. Say the number on the first call and we tell you what fits.

In two payments. 50 percent when you accept the quote, which reserves your slot and covers Brand Foundation and Visual Identity. 50 percent on completion, before the final files are handed over. No hourly billing and nothing in between. If your funding is a grant, we invoice against your work packages or milestones instead.

Yes, at one point. Your first payment covers Brand Foundation and Visual Identity, and we deliver both. You can stop there. The second payment is not due, and you do not get the website or the search work. The positioning, the name, the messaging and the identity are yours to keep. The first payment is not refunded once work has begun.

Yes. We structure the engagement and the invoices to match your work packages or milestones, and we write the scope in language your funder can reconcile against what they agreed to pay for. If your money has defined spending lines, bring them to the call and we will tell you what fits and what does not.

Less than you expect, and almost all of it from one person. A thirty minute first call, one working session on positioning, a review at the end of each of the first three stages, and a call each week. Your technical lead is needed for two things only: deciding what the company claims, and checking that what we have written is true.

We write it and you correct it. We draft from your own material, you mark what is wrong, and we do not argue about the physics. You own all of it. Source files, assets and full rights transfer on final payment. No licensing, no lock-in, nothing held back.
SITE TEARDOWN

Send your site. We name the first fix.

One line about where you are going is enough. The reply comes back in writing. No call needed.

Send for a teardown
Or book a 30 minute call