SERVICES · STAGE 04 OF 04

All services

Found by search. Quoted by a model.

SEO and AI visibility is the fourth of APP/ART's four stages. It decides what a search engine and a language model receive from every page, and it is done at build time, not bolted on later.

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Fourth of four
LED BY
Guille Barcia
YOU RECEIVE
Five things, plus the specification

What you get.

FIVE THINGS ON EVERY SITE, ONE SPECIFICATION
  1. 01

    Heading structure

    One main heading per page, matching what the visitor sees, and a clean order under it.

  2. 02

    Metadata and share cards

    A title and a description for every page, no two alike, and a share picture that carries your name.

  3. 03

    Structured data

    The company, the people, the articles and the questions, declared in a form a machine reads. It always agrees with the visible page.

  4. 04

    Sitemap and robots

    An accurate sitemap, and a robots file that says what is open and what is not.

  5. 05

    Speed

    Images sized and in modern formats, fonts preloaded, nothing that shifts as the page loads.

  6. 06

    Written specification

    In the full engagement: what a crawler receives from every kind of page, every title and description, the structured data, the llms.txt file, the crawler policy, the speed budget and the defect list.

How we do it.

FOUR STEPS, FOUR CHECKS, ONE STANDARD
  1. 01 OF 04

    The entity.

    One name, used the same way everywhere. The founders named, with their roles.

    DONE WHEN

    One sentence on the home page says what the company is and names its category.

  2. 02 OF 04

    The answers.

    The answer goes in the first sentence after a heading. Figures carry units and dates.

    DONE WHEN

    Each paragraph makes sense quoted alone.

  3. 03 OF 04

    The access.

    The bots that train models are a separate decision, and it is yours.

    DONE WHEN

    No bot that fetches a page to answer a live question is blocked.

  4. 04 OF 04

    The speed.

    Measured on real visits, not one lab run.

    DONE WHEN

    Main content in under 2.5 seconds, a tap answered in under 200 milliseconds, layout shift under 0.1.

THE STANDARD

Every page returns its full copy without running JavaScript.

If only the meta tags come back, the site is invisible to a crawler and to a model.

On a real company.

SEQANA · A PROPOSAL, NOT A COMMISSION

One change Seqana can make tomorrow, with or without us.

We crawled 17 pages of Seqana's live site on 7 September 2026. All 17 had a title under 30 characters, no main heading, no canonical tag and no structured data.

The first fix we proposed was a title that carries the company's strongest true claim. It costs nothing, and it is true.

SEQANA DID NOT ASK FOR THIS WORK AND HAS NOT REVIEWED OR APPROVED IT

Read the Seqana case

THE SITE, MEASURED · 17 PAGES, CRAWLED 7 SEPTEMBER 2026

PAGES WITH NO MAIN HEADING

17 of 17

Also 17 of 17: no canonical tag and no structured data.

IMAGES WITH NO ALT TEXT

489 of 491

That is 99.6 percent.

THE HOME PAGE TITLE, READ 6 OCTOBER 2026

"Seqana GmbH Homepage"

No claim in the title. The blog page was titled "Blog".

THE NUMBER5 of 45

funded deep tech sites served no body copy to a crawler or a language model.

OUR AUDIT, SEPTEMBER 2026 · 45 SITESLIMIT · 45 SITES, READ ONCE, ON 14 AND 15 SEPTEMBER 2026
FAQS

What founders ask about search.

NOT ANSWERED HERE?

tony@appart.gi

Only if the words need JavaScript to appear. We test it by fetching the page without running any. In our September 2026 audit, 5 of 45 funded deep tech sites served no body copy that way. Those companies are invisible to a crawler and to a model, whatever the page looks like in a browser.

It depends which kind. Bots that train models and bots that fetch a page to answer a live question are different, and blocking one does not block the other. Blocking the training bots is a policy choice. Blocking the answering bots removes you from the answer.

It carries no documented ranking weight, and we do not sell it as one. We still publish one at the root of every site. It is cheap, and it doubles as the company's fact sheet: what the company is, the key pages and the facts that should be quoted correctly.

The first ten checks, yes, and free. Send your site and the answer comes back in writing. The full specification is written as part of the full engagement.

No one can promise a position, and we do not. What this stage controls is whether a search engine and a language model can read the site, understand what the company is and quote it correctly. Ranking also depends on who links to you, which is outside the build.
NEXT STAGEBrand FoundationWE READ YOUR PAPERS. THEN WRITE YOUR CLAIM.Read the stage
SITE TEARDOWN

Send your site. We name the first fix.

One line about where you are going is enough. The reply comes back in writing. No call needed.

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