CASE STUDY · PROPOSAL

All work

CCRAFT.

CCRAFT makes photonic chips in Neuchâtel. We drew its identity from the spectrum and built a home page that follows one design through the line.

CLIENTCCRAFT SA, Neuchâtel
SECTORPhotonic chip foundry
WHAT WE DIDResearch, identity, design system, illustration, home page
YEAR2026
STATUSProposal. Not commissioned.

READ THIS FIRST

A proposal, not a commission.

CCRAFT did not ask for this work and has not reviewed or approved it. We made it in October 2026 and publish it to show how we work. Everything said about CCRAFT comes from its own public pages, read on 10 October 2026. The wafers and scenes are renders, not photographs. The CCRAFT name belongs to CCRAFT SA. The mark, the system and the pages are our proposal.

THE GAP

The line already runs. The site was still arguing for the material.

Manufacturing Excellence for Tomorrow's BreakthroughsCCRAFT.COM, READ 10 OCTOBER 2026. THEIR FIRST LINE ON THEIR NAVY, SET BY US. NOT A SCREENSHOT.TODAY
The proposed first screen: Your Partner for Scalable TFLN Photonic Chips, beside a wafer taken apart in five layers.PROPOSED

WHAT WE FOUND · PUBLIC PAGES, READ 10 OCTOBER 2026

8

ways of saying first.

Across its own pages and its parent's. Two rival foundries claim it too.

1

person named on the site.

The chief executive, once, inside a press release.

0

device figures on the site.

No loss, no drive voltage, no bandwidth. Three rivals publish at least one.

THE IDEA

Ink is the infrared. Colour is the visible band.

CCRAFT's qualified kit works at 1550 nm, light no eye can see. So the identity is one colour first. Colour arrives only where light becomes visible, in wavelength order.

THE SYSTEM

Line first. One part takes the light.

THE PHOTONIC CHIPA photonic chip drawn in line, its film in the full spectrum.
THE MARKThe CCRAFT symbol and wordmark: solid above, opening into lines below.
ELEMENTS · THE KIT'S BLOCKS, DRAWN
BANDS
TYPEThe display face, set in four lines: Your Partner for Scalable in ink, TFLN Photonic Chips in the spectrum.
ICONS, LIT
THE BUTTON · ONE SWEEP ROUND THE EDGE, THEN INK AGAINMPW Calendar

THE FILM

The presentation, told as one film.

68 seconds. The slides of the brand presentation, moved in code, with nothing in the brand redrawn. The voice and the score are synthetic.

THE PRODUCT

One wafer. Every image.

Renders, not photographs. Every composition and close-up starts from one master wafer.

CCRAFT, a render: die fieldDIE FIELD
CCRAFT, a render: levitateLEVITATE
CCRAFT, a render: tumbleTUMBLE
CCRAFT, a render: ringRING
CCRAFT, a render: one chipONE CHIP
CCRAFT, a render: spiralsSPIRALS
CCRAFT, a render: keynote wallKEYNOTE WALL
CCRAFT, a render: shipping boxSHIPPING BOX

IN MOTION · ANIMATED FROM THE RENDERS, FIVE SECONDS EACH

LIGHT THROUGH THE SPLITTER
WAFERS, TURNING
RUN 2604, IN HAND

THE SITE

One design, followed through the line.

The home page tells it as one continuous run: seven beats, no cuts. This is the page itself, not a recording of it. Scroll inside it, open the menu, take it full screen.

PrototypeThe live prototype runs on a wider screen. This is its first screen.
First screen of the proposed CCRAFT home page: the headline, two buttons and the wafer taken apart in five layers.
CCRAFT, a render: the run calendarTHE RUN CALENDAR
CCRAFT, a render: the next run, in handTHE NEXT RUN, IN HAND

WHAT SHIPPED · COUNTED IN THE FILE, 11 OCTOBER 2026

20

research boards

193

variables

21

text styles

51

icons

15

wafer renders

20

mockups

QUESTIONS, ANSWERED

What is CCRAFT?

CCRAFT SA is a foundry in Neuchâtel, Switzerland. It makes photonic chips on thin-film lithium niobate and was spun out of CSEM in 2025.

Did CCRAFT commission this?

No. CCRAFT did not ask for this work and has not reviewed or approved it. We made it in October 2026 to show how we work.

Why is the logo one colour?

CCRAFT's qualified kit works at 1550 nm, light no eye can see. There is no colour to show there, so the identity is ink first.

Why does the colour run violet to red?

It is the visible band in wavelength order, short to long. Colour appears only where light becomes visible, and always in that order.

What did APP/ART make?

Research, an identity, a design system of 193 variables and 21 text styles, 51 icons, an illustration set, 15 wafer renders, 20 mockups and a home page that follows one design through the line.

RESEARCH, IDENTITY, DESIGN SYSTEM, ILLUSTRATION, RENDERS AND THE HOME PAGE: APP/ART, GIBRALTAR, OCTOBER 2026.

NEXT PROJECT

Seqana.

A proposal for Seqana, the Berlin soil carbon measurement company: research, positioning, identity, website and search, made before anyone asked.

The proposed Seqana home page.
SITE TEARDOWN

Send your site. We name the first fix.

One line about where you are going is enough. The reply comes back in writing. No call needed.

Send for a teardown
Or book a 30 minute call